Acura says “the critical mission of ILX is to bring new buyers into the brand.” But other than the mid-sized TLX, fact is Acura doesn’t sell many traditional cars. However, the 2019 updates applied to the compact ILX should reinvigorate its sales. According to Acura, its combination of sportier styling, new technology and an aggressive reduction in price will strengthen its positon as their gateway sedan in terms of attracting …
As Acura's gateway car is prepared for its upcoming Civic duty, here's one last look at the current generation ILX. When Acura returned to the entry-level luxury segment in 2012 with the introduction of the Honda Civic-based ILX, they predicted they’d sell about 40,000 a year. Now, in what’s expected to be the ILX’s final model year before it transitions to the latest Civic platform, it’s likely to sell at …
Acura's bread is buttered through SUV sales but that doesn't mean advancing their car lineup isn't of importance. Take for instance this heavily reworked 2016 ILX. Introduced 3 years ago, Acura's Civic-derived, entry/level model didn't live up to expectations but now with a new powertrain and a host of updates, the ILX aims for a more premium feel. Acura’s slowly learning that even a well-prepared steak needs some sizzle, especially …