When Hyundai introduced cars such as the Genesis and Equus, scuttlebutt spread about the Korean automaker starting their own luxury division. Well that day has finally come. With a change in name the artist formerly known as the Equus becomes the all-new G90 as the Genesis brand's inaugural flagship. Not every Hyundai dealership sells Genesis and they don’t have their own standalone stores just yet, but Genesis showrooms do have their own dedicated floor space and an ownership experience that is quite different from that of the person, say, buying an Accent. For instance, rather than driving to a dealership for service, owners can choose to have their vehicle picked up and a complimentary Genesis loaner car will be dropped off.
