What will it look like? Will it be called the Scrambler? The buzz has been building for years. But the real question in my mind is why are people going so crazy about the new Jeep pickup truck? I suppose the timing is right seeing as how off-road trucks are suddenly hot. But I suspect that it’s our insatiable appetite for things we can no longer have that is driving this frenzy. After all, Jeep hasn’t produced a truck in over a quarter century. So here we are with a revival of the Gladiator, harkening back to a Jeep truck of the same name produced until 1972.